Privacy Policy

Last updated: 6 November 2024

Michael Carr Creative is committed to delivering quality services to you. This Privacy Policy outlines how we manage your personal information to meet our obligations under UK law.

We comply with the principles set out in the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. These principles guide how we collect, use, disclose, store, secure, and dispose of your personal information.

For more information, a copy of the UK GDPR is available on the website of the Information Commissioner’s Office (ICO).

What is Personal Information and Why Do We Collect It?

Personal information refers to any data or opinion that identifies an individual. This can include your name, address, email address, phone number, or other identifying details.

We collect personal information through various means, including interviews, phone conversations, email exchanges, correspondence, our website, cookies, third-party sources, publicly available information, and social media. However, we cannot guarantee the privacy practices or policies of third parties linked to our site.

We collect your personal information for the primary purpose of providing services to you, sharing information with clients, and marketing. Additionally, we may use your information for secondary purposes closely related to the primary purpose, where you would reasonably expect such use or disclosure. If you wish to stop receiving marketing communications from us, you can unsubscribe at any time via the ‘unsubscribe’ link in our emails or by contacting us in writing.

Where appropriate, we will explain why we are collecting your personal information and how it will be used.

Sensitive Information

Sensitive information, as defined under the Data Protection Act 2018, includes details such as racial or ethnic origin, political opinions, religious beliefs, health information, trade union membership, and criminal records. We will only use your sensitive information:

  • For the primary purpose for which it was collected

  • For a directly related secondary purpose

  • With your consent, or as required or authorised by law

    Collecting Information from Third Parties

Where reasonable and practical, we will collect your personal information directly from you. In some cases, we may receive your information from third parties. If this occurs, we will take reasonable steps to ensure you are aware of the information provided to us.

Disclosure of Personal Information

We may disclose your personal information in the following situations:

  • To third parties where you have consented to the use or disclosure

  • Where required or authorised by law
     

    Security of Personal Information

We take reasonable measures to protect your personal information from misuse, loss, and unauthorised access, modification, or disclosure.

When your information is no longer required for the purpose it was collected, we will take reasonable steps to securely destroy or de-identify it. However, some information may be stored in client files and retained for a minimum of six years, as required by law.

Access to Your Personal Information

You can request access to the personal information we hold about you, as well as request corrections or updates. Please contact us in writing if you wish to access your personal information.

To ensure the security of your information, we may ask for identification before releasing any personal data. There are no fees for access requests unless the request is deemed excessive or repetitive.

Maintaining the Quality of Your Personal Information

We aim to ensure that the personal information we hold is accurate, complete, and up-to-date. If you believe any of the information we have about you is inaccurate or outdated, please notify us as soon as possible so we can make the necessary updates.

Policy Updates

This Privacy Policy may change from time to time and will always be available on our website for your reference.